CASE STUDY · Florence, KY · Grand Opening Photography

Total Wine & More Grand Opening

Total Wine & More, with Multiplier

RIBBON

Cutting ceremony

FLORENCE

Kentucky

AGENCY

Partner: Multiplier

TASTINGS

In-store activations

The Challenge

Total Wine & More opened a new store near Florence, Kentucky, and its agency, Multiplier, needed photos of the grand opening that showed the store, the team and the first customers.

The Approach

We worked with Multiplier to cover the opening from the ribbon cutting to the first shoppers: store exteriors, in-store tastings, product displays, staff and customers, so the brand had images ready for promotion.

Deliverables

The Results

Multiplier and Total Wine & More received a set of grand opening photos for the brand’s marketing and social media.

Opening day, captured.

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