In 2023, IKEA Cincinnati celebrated the graduating class with its Grad Bash — an in-store party for graduates and their families. Creative Soul Studios photographed the event from the welcome table to the last caricature.
About the Event
The IKEA Grad Bash turned the store into a celebration space for new graduates heading to college and their first apartments. Activity stations were spread through the showroom and warehouse, giving graduates and families plenty to do — and IKEA plenty of moments to share on social.
What We Covered
- The “IKEA ♥ Cincy” neon sign and #IKEACincy photo moments
- A caricature artist drawing graduates and their families
- DIY stations where guests painted IKEA dressers
- A DJ booth under an IKEA-branded canopy
- A card reading station and project tables built on pallets
- IKEA coworkers welcoming and helping guests
- Groups of graduates posing together in the aisles
How We Approached the Coverage
Retail events move fast and spread across a big footprint, so we planned coverage around the activity stations and kept moving between them. We photographed every station while it was busy, captured reactions as graduates got their caricatures and finished their projects, and grabbed group photos whenever friends arrived together. We also photographed the branded details and IKEA coworkers so the team had images for social, internal recognition and future community events. The edited gallery was delivered in a private online gallery.
Photos from the IKEA Grad Bash
Tips for Photographing a Retail or Community Event
- Share a map of activity stations so nothing is missed
- Photograph branded signage and displays before doors open
- Plan a photo moment — a neon sign or backdrop — for guests to gather around
- Capture your team in action, not just the guests
- Ask for a quick set of selects to post the same day
Planning a Similar Event?
We photograph brand activations, retail events and community celebrations across Greater Cincinnati. Learn more about our Cincinnati corporate event photography, see how our pricing works, or request a quote.
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