How to Write a Corporate Photography Brief

How to Write a Corporate Photography Brief (Template Included)

Why Briefs Matter

A photography brief forces you to be specific about what you need, gives the photographer the context to make good decisions on the day, and creates a reference document both parties can hold each other accountable to.

What a Corporate Photography Brief Should Include

• Project overview: One or two sentences describing what this is
• Service requested: Team headshots, conference photography, etc.
• Date, time, and location: Full address, building access instructions
• Scale: Number of people, expected attendance, event duration
• Primary use cases: LinkedIn, website, annual report, press?
• Priority moments: The 5-10 moments that absolutely cannot be missed
• Delivery requirements: Standard timeline or rush delivery?
• Style reference: Examples of the visual style you're looking for
• Known constraints: Do-not-photograph sessions, privacy considerations
• Point of contact: Who the photographer's day-of contact is

The Practical Template

PROJECT BRIEF: [Company Name] — [Service Type]
DATE/TIME: [Date], [Start] — [End]
LOCATION: [Full address], [Floor/room], [Access instructions]
SERVICE: [Team headshots / Conference photography / etc.]
SCALE: [Number of people / expected attendance]
PRIMARY USES: [LinkedIn] [Website team page] [Press materials]
PRIORITY MOMENTS: 1. [Most important] 2. [Second most important]
DELIVERY: [Standard / Rush needed by date X]
STYLE REFERENCE: [Link or description]
KNOWN CONSTRAINTS: [Any restrictions]
DAY-OF CONTACT: [Name], [Phone number]

Request a quote — we send you our own detailed briefing questionnaire when you inquire.